If you’re confused, overwhelmed or unsure what it is you’re trying to do. If everything’s all scrambled up in your head and you are feeling lost. Here’s the first thing to do to gain clarity.

Creating a brand is a crucial part of any business. It helps influence what your customers feel when they think about your business and typically involves your company’s name, the colours you use, your logo

As a founder you’ll have many important things on your plate and a lot to stay on top of. Therefore the last thing you want is to experience analysis paralysis. The term “analysis paralysis” or

Your customers will check you out. They will compare you to the other candidates. They will look at who else is doing, what you are doing. They’ll look at the skills that person has versus