If you’re confused, overwhelmed or unsure what it is you’re trying to do. If everything’s all scrambled up in your head and you are feeling lost. Here’s the first thing to do to gain clarity.

Creating a brand is a crucial part of any business. It helps influence what your customers feel when they think about your business and typically involves your company’s name, the colours you use, your logo and the emotions that all these things evoke in the potential customer.

As a founder you’ll have many important things on your plate and a lot to stay on top of. Therefore the last thing you want is to experience analysis paralysis. The term “analysis paralysis” or “paralysis of analysis” refers to over-analyzing (or over-thinking) a situation, or citing sources, so that a decision or action is never finally taken, resulting in paralyzing the outcome.”