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Welcome to my blog... a platform for all things fashion, creativity and female empowerment. 

Here at Brimah + John I have two main beliefs "No-one can dictate you, to you" and "aspire for progress not perfection". 

“This is a space where voices are heard and it turns out, I’m really good at listening”

— NBJ

Guest contributors are always welcome, so get friendly with that "contact us" tab on the left

In The Hot Seat With Imogen Le Roux

Here at Brimah and John, we have numerous inspirations! One of which are fabulous women, with a passion and a drive to do what they love and what makes them happy. These women are forging a path for themselves in their chosen fields and are an inspiration to us all. So what we like to do, is sit them down in the hot seat, shine a spot light on them... and get to know them a little better!

We had the pleasure of meeting stylist, Imogen Le Roux at the modest fashion awards held by Haute Arabia. Her work on the Aywa models as they walked down the runway stood out immediately, the pictures don't do her justice. So naturally we had to invite her onto the hot seat, and get to know her. 


How long have you been a stylist and how did you get into it? 

The styling scene for me started 3 years ago but 2 years professionally! I actually was studying a fashion course at university i felt it didn't motivate me enough so i began from scratch and started to freelance it took some time to pick up but i explored different industries! i freelance in western and eastern fashion but recently have been targeting the middle eastern market

My vintage earrings passed on by my mother- old is gold never beat that

What does the stylist role involve? 

The roles changes day to day! some days involve research whilst other days involve traveling and sourcing / collecting stuff! Then you have the actual shoot day whilst styling you have to be responsible for all items thats another role on its own! its just a crazy job behind the glamor.

 Waqas and Imogen at Haute Arabia    *Image by Rooful, for Haute Arabia*

Waqas and Imogen at Haute Arabia 

*Image by Rooful, for Haute Arabia*

MIA she’s a legend i want her clothes she has all the best vintage and unique prints/designs lucky girl!
 Model in Aywa, Styled by Imogen.   *Image by Rooful, for Haute Arabia*

Model in Aywa, Styled by Imogen.

*Image by Rooful, for Haute Arabia*

Who's your style crush?

Gwenny Gwen!!! love that girl she's amazing if we are talking male love Pharrell Williams!!! ah adore 

You've gone a week without your phone, laptop, or any other interpersonal contact, who do you miss talking to? ‎ 

omg team AYWA! and off course my close friends

In a recent interview you said you'd love to style Kim K "because she needs it", how would you style her? 

She sure needs a bit of styling. I feel she's been forced to dress like someone who she is not its not her you can tell in the way she carries herself its not sexy or flaunting it. i would dress her in something which is ladylike classy. I would give her a figure hugging pencil dress and some high heels with a cute clutch. A nice fitted blazer, that is what we want to see in Kim K she's a mum now she needs to start looking classy!

 
Don’t get caught up thinking its glam a lot of hard work has to be given its a cut throat industry...
 
 
 Model in Aywa, Styled by Imogen.   *Image by Rooful, for Haute Arabia*

Model in Aywa, Styled by Imogen.

*Image by Rooful, for Haute Arabia*

 

You walk into a room with 5 accessories you've been eyeing, what are they? 

Sunglasses/ Earrings/ Clutch/ Blazer or a chunky necklace!!!

If you could only have 1 out of the 5 which would it be? 

i love my jewellery so it has to be the earrings i adore them!

My perfume Lady million i need to smell good i think smelling good is a must for me

What's one thing you definitely can't go a day without? 

My perfume Lady million i need to smell good i think smelling good is a must for me

If you could only use one store/brand for all your styling needs, what would it be and why? 

I love the store Tiger a weird choice but i know its an arts and craft store but i would just make everything I'm good with my hands !! If your asking me about a high street store second best has to be Forever 21 you have it all shoes jewellery clothes simple and fashionable.

If you could go shopping in anyone's wardrobe, who's would it be?

MIA she's a legend i want her clothes she has all the best vintage and unique prints/designs lucky girl!

What's your go-to statement piece (accessories)? 

My vintage earrings passed on by my mother- old is gold never beat that

Describe your ideal day? 

Wake up to a great bowl of crunchy nut in the sunshine! Have an awesome outfit waiting for me hung up. Hair and make-up team waiting to doll me up. My BMW I8 all black car waiting for me outside and an amazing shoot to go to and do my magic. Finish my day with a dinner and tuck in to bed with some junk food cosy and watch a movie. amaze.

A nice fitted blazer, that is what we want to see in Kim K she’s a mum now she needs to start looking classy!
  Models in Aywa, Styled by Imogen.

Models in Aywa, Styled by Imogen.

What would you say is a common misconception most people have about stylists/styling? 

That it is all glam most people don't know how difficult it is to be a fashion stylist so much work and money spent running about trying to make things work. Day and night working.

If you were guaranteed one wish, what would you wish for? 

A Mansion!

Any advice for upcoming Stylists? 

Don't get caught up thinking its glam a lot of hard work has to be given its a cut throat industry be ready for competition .. it will start quite meh but by time it will pick up eventually have faith!! and connections is everything make connections :)

What's the best advice you've been given?

The best advice I've been given would be work whilst becoming a stylist and always charge everyone has money they just choose not to give it.

 Models in Aywa styled by Imogen,   *Image taken by WWags*

Models in Aywa styled by Imogen, 

*Image taken by WWags*

 

Lastly our favourite question, you've got £250 to spend at  www.brimahandjohn.com what would you buy?

ooo spoilt for choice! 

1. Striped Mustard Wrap 

2. Coloured striped shirt 

3.Striped mustard trousers 

4.Black and gold Brocade! 

 

 
 Striped Mustard Wrap Dress

Striped Mustard Wrap Dress


So many gems from Imogen, erm we deffo agree with her on Kim, sometimes cover up and leave it to the imagination... but what about her advice, upcoming stylists, fashion lovers, comment and let us know what you think? 

Imogen Le Roux is a talented and skilled stylists, and we wish her many more years of growth and success x


Follow Imogens journey on instagram @ImogenLeRoux

Check out Waqas Ahmed of Aywa too @AywaLondon

 

 

*Pics were sourced from

www.instagram.com/aywalondon

www.hautearabia.com

www.instagram.com/WWags*